Executive of the Week, Season Two!

I found one! So we're back here on Friday.

Yes, that's right, as promised, the Executive of the Week is back. And that makes me happy. Happy to have found someone to restore a little of my tattered faith, to add some lustre to that glittering Hollywood dream.

Now, as some of you guessed [good work, team!] I have been having trouble filling spots on the Exec of the Week list. So, from this time forward, Assistant/Atlas Executive of the Week and Asstastic Exec of the Week will rotate, each getting a week off to rest its karma.

So this is a happy week-- we've got some good lovin' to give out. But since this is a dude, it will be strictly platonic lovin'. But all lovin' is good loving, right my brothers?

Get to it, Atlas--who is it? Why it's Joseph LeFavi, Director of Development at Ardustry Entertainment. Ardustry is a hot little company at the moment since its takeover by former Paxson Communications and Paramount TV Group prexies, They're leveraging their Hollywood skillz to bring some biz to Ardustry's DVD catalogue, ramp up production and assemble intellectual property, word.

And darned if little Joey Jo Jo ain't the perfect man for the job*. His enthusiasm for scripts can be infectious, resulting in happier pitching for all. And since they actually read the material you send them, it's happy times all around.

Seriously, though, this guy is committed to his job developing material-- and he has incentive to actually develop material thanks to Ardustry's plans. Frankly, I envy him-- he's in a great job at a great time. Joe, if you read this, remember that. It is your duty to not screw up-- Hollywood needs you. BO is way down, Bollywood is nipping at our heels, piracy is chewing at our margins and craptasticity permeates many a H'wood product. It's up to you to make sure our DVD market is saturated with a wide array of good niche films. Development, like pimpin', ain't easy. But like pimpin', it can be fun. Words to live by, people, words to live by. . .

So to Joseph LeFavi I say "Thank you." And keep it up man, and together, we just might save this town.

*Never having met Joe I don't know if he is, in fact, little. What matters is that his heart is big-- and that his mind is actively functioning.*
PS-- Sorry for screwing up your name before, Joe. Rest assured that the appropriate persons have been flogged repeatedly.