Why You Should Be Scared of Mark Lisanti: 3.04

Mark Lisanti is the mad genius behind "Defamer", which those in the know know as www.defamer.com

So, why should you be afraid of him?
He doesn't look so scary.
But think about all the emails this guy gets in one day. He's an admitted internet junkie and he's good at what he does. And he's the reason why Gawker Media must be stopped.

No, seriously, people, be afraid. They're as wonderfully American as apple pie. They're free speech in action and terribly funny and a refreshing wind blowing in the face of journalism, but they're getting big and scary so quickly.

I mean, think about what Mark Lisanti might know. He's been doing this for what-- six months strong by now or something? He lives up to the somewhat-dubious tagline of his site: "LA is the world's cultural capital. Defamer is the gossip rag it deserves."

After all, everyone's assistant reads Defamer when they get the chance-- and can often chalk it up to research, if challenged. Oh, because they can. It is THAT awesome at the moment. It will eventually jump the shark, but not for awhile. Right now, Lisanti is my A-List blogebrity idol. I pant at his massive amounts of eyeballs/page views.

But why should YOU be afraid of Mark Lisanti, my little Ho'wood heavies-in-training, is that pretty soon he is going to own your a$$-- in the sense of knowing a lot of blackmail talking points regarding your business deals and alleged bathroom activities. People know what goes on, they just didn't email anybody about it before. And now they're starting to.

I mean, I have, no joke, read over 100 emails that seemed to be pretty credible people with pretty detailed horror stories, some naming names and some not. And that's just one anonymous blogger. I haven't been doing this much more than four months and I didn't have the Gawker Media wind at my back. I don't even want to imagine what kind of dirt he's getting on people. But for now, I am afraid. I am very afraid. So let me just say this.

I love Mark Lisanti. He is my hero. And Defamer is just wicked good fun. Seriously, I'm not pissing him off. I've already been cowed. Are you next?

Well, are you?

Actually, seriously, in his defense, the guy is probably sitting on a mound of dirt that he ISN'T printing. So thanks for the discretion. And, yeah, let's hear it for Gawker Media, proudly sponsored by crap you don't really care about.

Coming up this week on Assistant/Atlas. . .

The Whisper Price Game Returns!
A New Feature Is Unveiled!
And All Sorts of Pop Culture Funtimes. WEEEEE!
[aka- the dog-and-pony show insider stuff will come from others]