How To Not Screw Up Marvel Franchises: 3.24
As an increasingly avid comic book/graphic novel fan [the roomie is wearing off on me] I would like to present the Marvel company with some fun, easy ways to avoid wasting the potential of their material.
Just in case you didn't hear: Marvel recently launched an independent, well-funded production entity.
I know the temptation will be to launch a dozen potential tentpoles, but if you do that, Mr. Arad, you're likely to see the whole tent of the Marvel company come crashing down. Some of them, sure, some are practically begging to be made into movies [Captain America, Nick Fury, maybe Hawkeye], but be careful as you re-launch the careers of some of the lesser-known superheroes. Because, frankly, a lot of these characters aren't ready for the big screen: they don't have the type of cachet that makes the kiddies run for the multiplex to stare at their favorite superheroes doing what superheroes do for two hours. Now, "Fantastic Four" might've made it seem like all you gotta do for a successful superhero movie is put a hot chick in some skin-tight garments and have things explode for hours, but movie-goers are interested in a little something more-- in cases of movies over than the Fantastic Four.
So the important thing to remember is: don't make all of the franchises into movies. Try a tv series or two, maybe a totally unconventional Adult Swim-like show for one of them [my vote's for Ant Man or Black Panther]. Then perhaps straight-up kids cartoons for maybe two more [Power Pack, Cloak & Dagger, Shang-Chi]. Tentpoles are fine, but just make sure you've got some good, easy-money canvas or otherwise you may find the big-top of Marvel crashing down around your ears.
Ready for his close-up.