Will Someone Do the Math That Will Destroy TV? Please?: 4.35
Question of the day, kids: How much does it cost to run a 24-hour Internet television station with original programming?
Because that's all it's gonna take to change (read: destroy, hopefully) TV as we know it.
Think about the advantages an Internet station would have over a terrestrial one. Do it. Think! Feel that rubber burn.
First and foremost, no censorship. Let's repeat for emphasis: no censorship! None. If some nation gets censor-y, an Internet TV station would be well-poised to migrate. Also, one based in the US would face no FCC regulation. You know how MTV won't let you be? Not a problem on WWW.
Second, low start-up costs. I think. It probably depends on what you want to do. This is where the math part comes in.
Third, more lucrative revenue streams. See, I think it would be much more profitable to launch a channel on the Internet because there are so many possible revenue sources. Think banner ads, text ads, direct email/newsletter ads, product integration, general sponsorship, show-specific sponsorship, and detailed consumer profiles, you capitalist pigs. I mean, um, CEOs-in-training.
All your base belong to us, you dirty Housewives.
Fourth, freer format. Why should we have to make half-hour and hour-long shows?* The only answer is broadcast commercials, and since Internet TV is a totally different thing... So shows could be how long they're supposed to be. And programs of differing length could also be packaged off and sold in different ways to different advertisers for more cash.
*Okay, yes, Adult Swim has 15-minute shows and there are other exceptions. I know. Shut up and pay attention to the point.
Finally, how cool would it be if you were one of the guys or gals who changed media as we know it? Pretty cool, I'd say. Now I wish I'd paid attention in Calculus. Or Algebra, for that matter.
I'll be exploring this theme next week when I finally get around to discussing the Open Source Film. You might enjoy it. I'll explain how you, yes you, can help take more power away from the suits.
TECHNORATI TAGS: Hollywood, TV, Television, New Media, Internet